Best Free SEO Tools for Website in 2024 – Search Engine Optimization work is filled with multiple tools and every SEO professional has his own set of favorite tools. Usually, the best all-in-one SEO tools are quite expensive and require a paid subscription. That makes them suitable mostly for bigger companies and agencies that use them heavily and need all the advanced features that these SEO audit tools include.
Smaller companies, however, can rarely justify the cost of expensive SEO-specific tools when they might only be used once in a while or just a small part of the features is truly needed. In these cases, it’s smarter to use a collection of free tools that, while perhaps not quite as powerful, can do most of the work needed.
There are quite a few SEO tools out there to choose from so you don’t have to kill your time especially since we are all busy people with other things to do than just go about testing different tools. To help you out, here are 15 top favourite SEO tools that you can use in your search engine optimization efforts.
The list has been categorized to make it easier to find the right tool for the right job. All of these tools are easy to use and provide quick results for free.
What Are SEO Tools and SEO Tools for Websites?
SEO tools assist website owners to rank better in search engine results. They give information about backlinks and keywords as well as insights into SEO.
Answer the Public
Most SEO tools get their data from one commonplace: The Google Keyword Planner. Answer the Public is different. This awesome tool finds questions that people ask on forums, blogs, and social media.
Answer the Public is a smart consumer insight tool that combines the suggested searches from Bing and Google and visualizes them in a search cloud. These search clouds provide an overview of the questions people type into search engines.
This insight is invaluable for search marketers for the following reasons:
- 1. It allows you to get to know your audience and understand what catches their attention
- 2. It helps you target your keyword research
- 3. It helps you optimize for long-tail key phrases
- 4. It helps you answer questions that can get you into Google’s featured snippets
However, due to recent changes in the Google algorithm announced in 2019, we have seen evidence that the need to rank for even more long-tail search queries has increased. If this free tool, wasn’t important already, then it’s become essential!
Google Keyword Planner
The Google Keyword Planner tool is one of the most accepted and popular keyword research tools. Google Keyword Planner is 100% free to use. All you need is a Google account. Another reason for its popularity is that it is directly integrated with Google AdWords. This tool is the best SEO Tool for Websites because it is managed by Google.
To start using this tool you need to have an AdWords account (which you can create for free).
Features: The most significant feature of the Keyword Planner tool is the deep information it offers on Google (the largest search engine).
- Discovering new search keywords
- Seeing average monthly search numbers for keywords
- Helping to determine costs
- Creating new search ad campaigns
Limitations: If you want to know how your site or a given keyword is doing on other search engines, you won’t get it here.
Ahrefs’ Keyword Explorer tool
Ahrefs is one of the best SEO Tools for Websites. This tool uses clickstream data to show how many clicks you will get from the search engine. You can use the Keyword generator tool to generate ideas for Google, Bing, Amazon, YouTube, and a few other search engines.
This is very useful as many keywords have huge traffic but they hardly get any clicks from the search engine. The reason is, that they get answers directly from Google search results.
An example of one such query is: “birthdate of any celebrity”
Another thing that makes Ahref’s Keyword research tool stand out is the great User Interface and the amount of data it provides. The features offered by Ahrefs include Backlink analysis, SEO site audit, and many more.
You also get an option to create a list of keywords to target directly from the Ahrefs dashboard. You don’t need to use Excel & this is a huge time-saver.
According to Ahref, the Ahref database contains over 8 billion queries. You just have to enter up to ten words or phrases and choose from one of six keyword ideas reports.
Google Trends
Google Trends is a free SEO tool that provides data and graphs on the popularity of specific search terms used on Google and YouTube.
Moz BAR
The MozBar is a free browser extension that gives on-page admittance to Moz’s link metrics and site analysis tools.
Over the years it has got a very wide following and saved a ton of time for SEO and Inbound marketers. It shows the website’s Page Authority (PA), Domain Authority (DA) Checker, and Spam Score.
Ahrefs’ Backlink Checker
Ahrefs backlink checker permits an infinite number of checks per day, but the number of backlinks you can view is limited to the top 100. Backlinks come with some metrics, like domain authority checker and page authority, traffic, and anchor text and type. There is also a summary of the overall backlink profile: domain rank, the total number of backlinks, and the total number of referring domains.
Best for: Use this checker correspondently with Seobility for a quick examination of your own or your competitor’s websites. Use Ahrefs first because it doesn’t have any daily limits. If it looks like there might be something appealing beyond the first 100 backlinks, turn over to Seobility to recover another couple hundred backlinks ready over there.
Bing Webmaster Tools
There are many benefits of having a webmaster tools account with Bing. Webmaster tools are to narrow the gap among webmasters and search engines and it is the only real channel of dialogue between you and Bing. It is, therefore, essential to register your website with Bing webmaster tools.
Bing Webmaster and Google Search Console are both SEO software meant to help businesses examine the achievement of their websites on Google and Bing. Both software choices are used by businesses of all sizes, as search engine optimization is important to all businesses. It is worth remarking that businesses that want to enhance performance on Google and Bing can use both Bing Webmaster and Google Search Console.
Bing Webmaster and Google Search Console both help users pursue and enhance search performance. The biggest difference between the two is that Bing Webmaster helps businesses grow their production with Bing’s search engine, while Google Search Console helps users improve their show on Google’s search engine.
Google Search Console is used more than Bing Webmaster because Google’s search engine is more accessible than Bing’s, but businesses can use both SEO software options to maximize performance on both search engines. Bing Webmaster may also be more prevalent in specific industries that see more traffic on Bing.
What to expect from Bing webmaster tools?
There is a lot of data in Bing webmaster tools but as a beginner, you should anticipate the following:
- To get relevant information or warnings about the healthiness of your website (e.g. malware)
- To find out how many pages are indexed by Bing
- Find out how many links are leading to your site
- Troubleshoot crawler access issues
- To see detailed information on what keywords your site is affiliated with, and your place in the search results. It is especially important for SEO purposes.